Follow this guide to learn tips and best practices for how to get the most out of your review request emails and ultimately boost your engagement and conversion rates.
đź’ˇNeed more inspiration? Check out our blog post on the best ways to optimize your review request emails!
In This Guide
- Add your logo
- Customize your email settings
- Add SPF/DKIM records
- Keep your message short and sweet
- Offer coupons
- Adjust your first email interval
- Space out your email sequences
- Industry-specific examples
Add your logo
Add your store's logo to the top of your review request email so customers immediately know who it's coming from. Follow this guide to learn how to add your store's logo to your emails. You won't see Stamped's logo anywhere in your emails to keep the focus on your brand!
Customize your email settings
Customers should see that the review request emails are coming from your brand, not another app or company trying to collect reviews on your behalf. This will help improve email open and response rates.
In your Stamped dashboard, go to Settings > General, then General Email Settings to update your "From Name" and "From Email" to your custom domains.
Don't use an email address that ends with gmail.com or hotmail.com - these email service providers don't allow emails coming from public email addresses without authentication.
Add SPF/DKIM records
SPF/DKIM records are necessary for email service providers to properly authenticate the emails we send on your behalf. This ensures that your review requests land in customers' inboxes instead of their junk or spam folders, which helps you get more reviews submitted!
Follow this guide to learn how to find your SPF/DKIM records.
Keep your message short and sweet
Customers want to be able to read and understand your email content at a glance, especially if they're using their phones. Focus on a few keywords to get their attention and keep things concise. If you write paragraphs of content, it will push the review form further down the email, which can negatively affect your conversion rate.
Offer coupons
Rewarding customers with coupons or discount codes is a great way to upsell and cross-sell products, increase revenue, and improve customer retention. Follow this guide to learn how to set up our Coupon feature.
Once you've set up your coupon codes, don't forget to mention this incentive in your review request email so your customers know it's there!
Adjust your first email interval
It's important for customers to receive review request emails at the right time, preferably after they've received and experienced your product. We recommend accounting for delivery time when setting intervals for your first email sequence, between 7 to 14 days after fulfillment for local orders and 14 to 21 days for international orders, which can be set up separately. Follow this guide to set your delay interval.
To ensure better accuracy when delivering review request emails, we also recommend using our Aftership integration, which will adjust email intervals accordingly once the order is confirmed to be delivered.
Space out your email sequences
Customers may need longer periods of time to fully experience your product and commit to writing a review. They might also feel that constant reminder emails can seem like spam. We recommend an interval of at least 7 days between reminder emails to avoid overwhelming your customers.
Industry-specific examples
Your review request emails may need a different approach based on the industry you're in or the customer base you sell to. Below are a few examples of how to structure your review request emails with this in mind!
Health and Beauty
Subject line:
- "Your beauty routine just got better—tell us how!"
- "Loved your [Product Name]? We’d love to hear your thoughts!"
- "What did you think of your new skincare essential?"
Email body:
- Personalize the message and emphasize how the customer's review helps others make beauty decisions
- Timing: Make sure the customer has had enough time to adequately test the product before you ask them to share their thoughts
- Example: "We hope your [Product Name] is now a key part of your beauty routine! Your thoughts on [Product Name] would mean the world to us—and help other beauty lovers find their perfect match!"
Apparel
Subject line:
- "How does your new wardrobe piece feel?"
- "Tell us about your new [Product Name]!"
- "We can’t wait to hear how [Product Name] worked for you!"
Email body:
- Highlight the comfort, fit, and style. Customers often focus on these elements when reviewing apparel. Custom forms are a great feature to use here!
- Make sure to enable photos and/or videos so your customers submit UGC with their reviews
- Example: "We’re so excited that you chose [Product Name] from our latest collection! How is it fitting into your wardrobe? We’d love to hear your thoughts so others can find the perfect addition to their closet, too."
Fitness Apparel/Equipment
Subject line:
- "Is your [Fitness Gear] helping you reach your goals?"
- "Tell us how your new workout gear feels!"
- "How’s your fitness journey going with [Product Name]?"
Email body:
- Focus on performance and comfort for apparel, and ease of use/effectiveness for equipment
- Fitness enthusiasts may want to share how the product helped them achieve their fitness goals - use custom forms here too!
- Example: "How’s your fitness journey with [Product Name]? We hope it’s helping you crush your goals! Your feedback helps us design the best performance gear to keep athletes like you moving."
Gifts, Toys, Hobbies, Homewares
Subject line:
- "Did your [Product Name] make someone smile?"
- "What did you think of [Product Name]?"
- "We’d love to hear about your [Product Name] experience!"
Email body:
- Focus on the joy, entertainment, or usefulness the product brought
- For gifts, mention how the item may have made a special occasion more memorable
- Example: "We hope your recent purchase of [Product Name] brought joy or added a special touch to your home! Did it make the perfect gift, or enhance your space? Share your review to help other shoppers find the ideal [Product Type]."
CPGs (Consumer Packaged Goods)
Subject line:
- "We’d love to know how [Product Name] is working for you!"
- "How are you finding your new [Product Name]?"
- "Share your thoughts on [Product Name]!"
Email body:
- CPG products often focus on utility and satisfaction, so ask customers to share how the product has helped them in their daily lives
- Timing: Send the request within a week or two of the purchase so customers can reflect on consistent use.
- Example: "We’re curious—how is your [Product Name] fitting into your routine? We’d love to hear your thoughts on how it’s making your life a little easier (or better!)."
If you have any other tips or best practices you'd like to share with other Stamped users, please email us at advocates@stamped.io.