Adding customer-submitted photos and videos to your product reviews (also known as user-generated content, or UGC) can greatly improve your conversion rate and brand awareness. Follow this guide to learn how you can ask your customers for photos and videos in their reviews.
đź’ˇCheck out this article to learn more about the positive impacts of UGC!
Key Notes
- Photo and Video reviews are available on all plans
- Photo and video reviews will not be auto-published, even if the auto-publish feature is enabled
- Supported file types for photo and video uploads:
- .jpg, .gif and.png (photos)
- .mov or .mp4 (videos)
In this Guide
- How do Photo and Video Reviews Boost Conversion?
- Enabling the Photo/Video Upload Feature
- Moderating Photo and Video Submissions
- How to Watermark Photos
How Photo and Video Reviews Boost Conversions
Customer photo and video reviews increase conversions, sales, and brand awareness. 60% of customers prefer photo reviews, which can raise product page conversions up to 4x. They also serve as user-generated content (UGC) for marketing and social channels, driving more traffic and revenue.
Submitting photos or videos works like text reviews:
- Customers get a review request via email and submit a written review.
- They are redirected to upload images or videos (optional).
- After submission, they reach your thank you page.
Below is an image of what the customer sees during the review collection process:
Enabling The Photo/Video Upload Feature
- In the Stamped dashboard, go to Settings - Customize - Reviews - Photos & Videos
- Select the checkbox for Photos Upload and/or Video Upload, depending on the feature you would like to enable
- Click Save
- That's it! Now that the feature is enabled, customers will be prompted to add their images and videos to their reviews
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Note: The Add Photos button that the customer sees will also allow video submission as long as the feature is enabled in the dashboard
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Note: The Add Photos button that the customer sees will also allow video submission as long as the feature is enabled in the dashboard
Moderating Photo and Video Submissions
- In the Stamped dashboard under Moderation - Reviews, click on any review containing a customer-submitted photo and you can use the buttons below to rotate its orientation. Simply click the button in the top-right corner of the photo while hovering over it.
- Individual photos & videos can also be published/unpublished by clicking on the eye icon:
How to Watermark Photos
Adding a watermark to the images uploaded by your customers can prevent copyright issues, and emphasize your branding when using these photos in other areas.
- Go to your Dashboard - Settings - Customize - Reviews - Photos & Videos
- Check the Photos Watermark box and upload the image you'd like to use as your watermark (must be at least 150px in width)
- Click on Save
Below is an example of what this will look like:
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