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Review Requests: Tips & Best Practices for Customizing Emails

  • Updated

Follow this guide to learn tips and best practices for how to get the most out of your review request emails and ultimately boost your engagement and conversion rates.

💡Need more inspiration? Check out our blog post on the best ways to optimize your review request emails! 

In This Guide

Add your store's logo to the top of your review request email so customers immediately know who it's coming from. Follow this guide to learn how to add your store's logo to your emails. You won't see Stamped's logo anywhere in your emails to keep the focus on your brand! 

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Customize your email settings

Customers should see that the review request emails are coming from your brand, not another app or company trying to collect reviews on your behalf. This will help improve email open and response rates.

In your Stamped dashboard, go to Settings > General, then General Email Settings to update your "From Name" and "From Email" to your custom domains.

Don't use an email address that ends with gmail.com or hotmail.com - these email service providers don't allow emails coming from public email addresses without authentication.

Add SPF/DKIM records

SPF/DKIM records are necessary for email service providers to properly authenticate the emails we send on your behalf. This ensures that your review requests land in customers' inboxes instead of their junk or spam folders, which helps you get more reviews submitted! 

Follow this guide to learn how to find your SPF/DKIM records.

Keep your message short and sweet

Customers should be able to understand your email at a glance, especially on mobile devices. Keep your message concise and focus on a few key points. Longer paragraphs can push the review form further down the email and may reduce conversion.

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Offer coupons

Coupons or discount codes can help increase revenue and encourage customer retention. If you use Stamped's Coupon feature, mention the incentive in your review request email so customers know it's available. 
Follow this guide to learn how to set up our Coupon feature.

When to send: Set the review request interval

It's important to give customers enough time to receive and experience your product before asking for a review.

For the standard review request sequence, we recommend:

  • Local orders: 7-14 days after fulfillment
  • International orders: 14-21 days after fulfillment

You can configure different intervals for local and international orders. See our guide on setting your delay interval for detailed instructions.

For Shopify: Send based on delivery


If you're using Shopify, you can also trigger review requests based on Shopify's delivered notifications. This can be more accurate than relying solely on a fixed number of days after fulfillment because the request is anchored to when the customer actually receives the order.

To use delivery-based timing, configure Shopify's delivered webhook to notify Stamped when an order is delivered. You can then specify how many days after delivery the review request should be sent.

We recommend keeping your standard review request interval longer as a fallback. For example, 30 days, so the request can still be sent if no delivery notification is received. For example, you could configure Stamped to send the request 3 days after delivery, while retaining a 30-day post-fulfillment interval as the fallback.

What time to send: Set your Preferred Send Time

The review request interval controls which day the request is sent. Preferred Send Time controls what time of day it is sent.

We recommend sending review requests between 10:00 AM and 4:00 PM, which is the period with the highest conversion rate per our current guidance. You can also experiment with different times to determine what works best for your customers.

To set your Preferred Send Time:

  1. In your Stamped dashboard, go to Settings > Customize > Reviews > Email Sequence.
  2. Click Show all settings.
  3. Find Preferred Send Time.
  4. Enter your preferred time using the 24-hour HH:MM format. For example, 10:00:00.
  5. Click Save.

Tip: Enter the time based on the timezone configured for your Stamped account. If customers are distributed across multiple time zones, test different send times and monitor your conversion rate.

Space out your email sequences

Customers may need additional time to fully experience your product before writing a review. Sending reminders too frequently can also make your emails feel like spam. We recommend an interval of at least 7 days between reminder emails to avoid overwhelming your customers.

Industry-specific examples

Your review request emails may need a different approach based on the industry you're in or the customer base you sell to. Below are a few examples of how to structure your review request emails with this in mind! 

Health and Beauty

Subject line:

  • "Your beauty routine just got better—tell us how!"
  • "Loved your [Product Name]? We’d love to hear your thoughts!"
  • "What did you think of your new skincare essential?"

Email body:

  • Personalize the message and emphasize how the customer's review helps others make beauty decisions
  • Timing: Make sure the customer has had enough time to adequately test the product before you ask them to share their thoughts
  • Example: "We hope your [Product Name] is now a key part of your beauty routine! Your thoughts on [Product Name] would mean the world to us—and help other beauty lovers find their perfect match!"

Apparel

Subject line:

  • "How does your new wardrobe piece feel?"
  • "Tell us about your new [Product Name]!"
  • "We can’t wait to hear how [Product Name] worked for you!"

Email body:

  • Highlight the comfort, fit, and style. Customers often focus on these elements when reviewing apparel. Custom forms are a great feature to use here! 
  • Make sure to enable photos and/or videos so your customers submit UGC with their reviews
  • Example: "We’re so excited that you chose [Product Name] from our latest collection! How is it fitting into your wardrobe? We’d love to hear your thoughts so others can find the perfect addition to their closet, too."

Fitness Apparel/Equipment

Subject line:

  • "Is your [Fitness Gear] helping you reach your goals?"
  • "Tell us how your new workout gear feels!"
  • "How’s your fitness journey going with [Product Name]?"

Email body:

  • Focus on performance and comfort for apparel, and ease of use/effectiveness for equipment
  • Fitness enthusiasts may want to share how the product helped them achieve their fitness goals - use custom forms here too! 
  • Example: "How’s your fitness journey with [Product Name]? We hope it’s helping you crush your goals! Your feedback helps us design the best performance gear to keep athletes like you moving."

Gifts, Toys, Hobbies, Homewares

Subject line:

  • "Did your [Product Name] make someone smile?"
  • "What did you think of [Product Name]?"
  • "We’d love to hear about your [Product Name] experience!"

Email body:

  • Focus on the joy, entertainment, or usefulness the product brought
  • For gifts, mention how the item may have made a special occasion more memorable
  • Example: "We hope your recent purchase of [Product Name] brought joy or added a special touch to your home! Did it make the perfect gift, or enhance your space? Share your review to help other shoppers find the ideal [Product Type]."

CPGs (Consumer Packaged Goods)

Subject line:

  • "We’d love to know how [Product Name] is working for you!"
  • "How are you finding your new [Product Name]?"
  • "Share your thoughts on [Product Name]!"

Email body:

  • CPG products often focus on utility and satisfaction, so ask customers to share how the product has helped them in their daily lives
  • Timing: Send the request within a week or two of the purchase so customers can reflect on consistent use.
  • Example: "We’re curious—how is your [Product Name] fitting into your routine? We’d love to hear your thoughts on how it’s making your life a little easier (or better!)." 

If you have any other tips or best practices you'd like to share with other Stamped users, please email us at advocates@stamped.io.

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