Follow this guide to learn tips and best practices for how to get the most out of your review request emails and ultimately boost your engagement and conversion rates.
In This Guide
- Include your store's logo
- Customize your "From Name" and "From Email"
- Add SPF/DKIM records
- Keep your message short and sweet
- Offer coupons to incentivize review submission
- Ensure that the interval of the first sequence is set up correctly
- Space out your email sequences
Include your store's logo
Add your store's logo to the top of your review request email so customers immediately know who it's coming from. Follow this guide to learn how to add your store's logo to your emails.
Note: You will not see Stamped's logo anywhere in your emails to keep the focus on your brand.
Customize your "From Name" and "From Email"
Go to Settings - General, then General Email Settings to update your "from name" and "from email". That way, customers know the review requests are coming from you and not another app or company trying to collect reviews on your behalf. This will help improve email open and response rates.
Note: Do not use an email address that ends with gmail.com or hotmail.com. These email service providers don't allow emails coming from public email addresses without authentication.
Add SPF/DKIM records
SPF/DKIM records are necessary for email service providers to properly authenticate the emails we send on your behalf. These records ensure that your emails are delivered from us to your customers.
Follow this guide to learn how to find your SPF/DKIM records.
Keep your message short and sweet
Customers want to be able to read and understand your email content at a glance, especially if they're using their phones. Focus on a few keywords to get their attention and keep things concise. If you write paragraphs and paragraphs of content, it will push the review form further down the email, which can negatively affect your conversion rate.
Offer coupons to incentivize review submission
Incentives and rewards are proven to help increase engagement and conversion rates. Offer coupons in exchange for reviews so your customers feel more motivated to respond. Follow this guide to learn how to set up our Coupons feature.
Once you've set up your coupon codes, don't forget to mention this incentive in your review request email so your customers know it's there.
Ensure that the interval of the first sequence is set up correctly
It's important for customers to receive review request emails at the right time, preferably after they've received and experienced your product. We recommend accounting for delivery time when setting intervals for your first email sequence, between 7 to 14 days for local orders and 14 to 21 days for international orders.
Note: You can set a different interval for international orders.
To ensure better accuracy when delivering review request emails, we also recommend using our integration with Aftership, which will adjust email intervals accordingly once the order is confirmed to be delivered.
Space out your email sequences
Customers may need longer periods of time to fully experience your product and commit to writing a review. They might also feel that constant reminder emails can seem like spam. We recommend an interval of at least seven days between reminder emails to avoid overwhelming your customers.
If you have any other tips or best practices you'd like to share with other Stamped users, email us at advocates@stamped.io.