Loyalty & Rewards: Points Program

In this guide

• Benefits Of Using Our Points Program
• Basic Setup
• Points
• Blackout Period for Earning Rule "Celebrate a birthday"
• Rule Conditions for Points
• Enable or Disable Notifications
• Rewards
• Reward Expiration
• Applies to
• Earning/Redeem Limit
• Delay Interval
• Effective Dates
• How Customers Can Redeem Points And Rewards

Benefits Of Using Our Points Program

• Build Trust
  Build trust and reward your customers for engaging with your brand
• Integrated with Stamped Reviews
  Rewards for reviews and ratings can increase your overall review response rate
• Increased Customer Retention and Average Order Value (AOV)
  Customers in a loyalty program are more likely to make future purchases and tend to have higher average order values over time

Basic Setup

1. Let’s get you started with some basic setup. Go to Settings -> Points and you will see this page for Points settings:
2. Fill up all of the details as required.
3. Remember to save your settings by pressing the Save button!
4. Click on Back to Main
5. Go to Points
6. Ensure the Points Program is Enabled.
   

Points

You will be able to set and view the actions to reward customers with points at the Points section.

How to set up a new rule for points:

1. Click on the Add new rule button on the bottom left of the Points Section. (Alternatively, you can click on "View all points" and click on the "Add new rule" button above)
2. Choose the action that you want to reward points upon completing and click on the Add rule button.
   
   There are 4 types of actions that you will be able to reward points to your customer
   

   Type	Action	Component
   Orders	Make a purchase Order value total goal Total number of orders goal
   Account	Create an account Subscribe to newsletter (Only applicable to Shopify and Bigcommerce) Celebrate a birthday Account anniversary
   Social	Instagram Follow Facebook Like Facebook Share Twitter Follow Twitter Share YouTube Subscribe TikTok Follow
   User-Generated Contents *Only applicable with Stamped Reviews & UGC app **Reward points are only applicable for orders within the past 12 months ** Reward points are only given the first review submitted for each product and order	Write a Review** Upload a Photo** Upload a Video** Submit NPS Survey Submit Answer to a question
   Custom Rules	Custom Activity - Please refer to the following guide to set up custom earning rules

3. Select Active under Status to reward customers with points upon completing the action.
4. Enter the points to reward for this action. Note: The app will accept up to 2 decimal places (eg. 1.02)
5. Fill up the rest of the details accordingly.
   *For Rule Conditions, where you can set up earning conditions for VIP Tier, customer tags or product(Shopify only) is available on our Premium plan and above. For more information about this feature, please visit the VIP program guide
   *For Earning Limits, where you can limit the number of times this action can be completed is available on our Business plan and above.
6. Click on the Create button to save your settings.

How to view, update or delete the existing rule(s) for points:

1. Click on View all points on the bottom right of the Points section
2. You will be able to view all the existing actions (both active and inactive) and their related information (points, total rewarded) on this page.

• To update the existing rule, click under the Title column on the action you want to update.
• You will be able to update the existing actions and their information on this page.
• Remember to click on the Save button on the bottom right to save your updated settings.

• To delete the existing rule, click under the Title column on the action you want to delete.
• Scroll down to the bottom of the page and click on the Delete button located at the bottom left of the page.
• Click on the Delete button on the delete confirmation pop-up.

Blackout Period for Earning Rule "Celebrate a birthday"

There is a one-month blackout period after signing up for a new account when the earning rule for "Celebrate a birthday" will not be awarded to customers. 

This is to prevent any potential abuse of the rewards program, by setting a fake birthday to gain additional points.

Rule Conditions for Points

This feature is only available on the premium plan and above.

You can set up inclusion/exclusion rules for the points of a specific action to be rewarded to customers.

1. Click on "Add new rule" or click on the existing rule you wish to edit
2. Under Rule Conditions section, click on the "Enable" button
3. Enter the Include/Exclude condition
   
   INCLUDE/EXCLUDE
   

   VIP Tier	Exact Tier Title	Platinum
   Product	The product ID or tag(Shopify only) of the product	1234
   Customer Tags (Shopify only)	A single tag	include-points

   
   Setup Examples for VIP tier programs. 
   
   Most point programs involving VIP tiers offer a point multiplier for different tiers. (Bronze 1x points, Silver 1.5x points, Gold 2x points and so forth) This can be done using our Rule Conditions. You can also use these for any other reward or earning types that you want to limit to certain VIP programs. 
    
   1. For the Base settings simply use a points denomination that works for you based on the multiplier you're advertising to your customers. (Bronze 2 pts per $1. Silver 3 points per $1)
   
   2. Using "Include" Will specify that only the included VIP tier will be eligible for a given earning or reward. 
   3. Using "Exclude" Will ensure that all tiers except the excluded will be eligible for the given earning or reward. 
   *Notes:
   
   a.) For the first tier (In this example, Bronze tier) of your rewards program if this tier is available to everyone, meaning their is no requirement for entry, be sure to use the Exclude rule to ensure that guest checkouts will still be awarded points. Otherwise new customers will not receive the award. 
   
   Example: 
   

   
   b.) Adding several rule conditions will implement an OR condition. Meaning to say, in the example below, all customers that are "Gold" tier will be rewarded with points, and all customers with the customer tag "Regular" will also be rewarded with points.
   
   

Enable or Disable Notification 

You can now enable or disable notification for individual Points Rule and get notified when you customer is rewarded.

1. Click on the earning rule for which you want to enable the notification

2. Scroll down to the "Notifications" section and click on the "Enable" button

Rewards

You will be able to set and view the rewards for customers to redeem with points at the Rewards section.

How to set up a new reward:

1. Click on the Add new reward on the bottom left of the Rewards Section. (Alternatively, you can click on View all rewards and click on the Add new reward button above)
2. Choose the reward that you want your customers to be able to redeem when they have collected enough points and click on the Add reward button.
   

   Reward	Description	Example
   Amount discount	Fixed amount discount for future purchases	$5 off
   Variable discount	Variable discount for future purchases (Can be redeemed in multiples)	5.00 Points = $0.05
   Percentage off	% off discount for future purchases	10% off
   Free shipping	Waive shipping fees	Free Shipping
   Free product	Free product for customers to redeem	Free ABC gift set
   Gift card (Shopify Plus only)	Gift card is issued to customer with the reward amount as the value. https://help.shopify.com/en/manual/products/gift-card-products *Kindly contact hello@stamped.io for us to initiate this reward	$5 gift card
   Store credit (Bigcommerce only)	Amount to be credited into the customer's account for future purchases. https://support.bigcommerce.com/s/article/Giving-Customers-a-Store-Credit	$5 store credit

   The following 2 rewards are specific to only Shopify Point-of-sales (POS), they will be redeemed and applied to the current POS purchase.

   Reward	Description	Example
   POS Amount discount	Fixed amount discount	$5 off
   POS Percentage off	% off discount	10% off

3. Select Active under Status to activate rewards for customers to redeem with points.
4. Enter the points under the Points to redeem field to set the number of points needed to redeem the reward. Note: The app will accept up to 2 decimal places (eg. 1.02)
5. Fill up the rest of the details accordingly.
6. Click on the Create button to create the new reward.

How to view, update or delete the existing rewards:

1. Click on View all rewards on the bottom right of the Rewards section
2. You will be able to view all the existing actions (both active and inactive) and their related information (points, total rewarded) on this page.

• To update the existing reward, click under the Title column on the reward you want to update.
• You will be able to update the existing rewards and their information on this page.
• Remember to click on the Save button on the bottom right to save your updated settings!

• To delete the existing reward, click under the Title column on the reward you want to delete.
• Scroll down to the bottom of the page and click on the Delete button located at the bottom left of the page.
• Click on the Delete button on the delete confirmation pop-up.

Reward Expiration

Reward expiration is available as part of the rewards setting:

Once a reward expiration duration is set, a reminder email will be sent to customers 3 days before the expiry date of the coupon code issued to the customer.

You can edit the reward expiration email  content under  Settings - Emails - Reward Expiry Reminder

Applies to 

Only applicable to Shopify and Woocommerce platforms.

This setting will allow you to restrict the application of the generated coupon code to only selected collections/categories in the store.

Shopify: The collection IDs will have to be entered in the setting (not the collection tag).

Woocommerce: The category IDs will have to be entered in the setting.

Earning/Redeem Limit

This feature is only available on the Business plan and above.

This setting will allow you to determine the limit of the earning/spending rule based on a time period (lifetime/year/month/week/day).

For example, you can set up a promotion to allow customers to earn an additional 1000 points for their first purchase made in the store. This would be a one-time offer for each customer account, hence it can be set to have an earning limit of once per lifetime:

Another example would be to set up a big discount coupon that is redeemable once per month, to prevent abuse of the coupon and also make it more exclusive for customers to strive for:

Delay Interval

This setting will allow you to set a delay interval for rewarding points to customers. This setting could be used to prevent customers from abusing the rewards program such as placing an order, but returning the order in a short time and utilizing the points for another order.

For example, a 10 days interval is set for the "Make A Purchase" activity. Below is how the Delay Interval would Apply:
- Customer place an order on 1st May.
- Customer earns 10 points.
- Customer will only be able to use the 10 points on 11th May.

Effective Dates

You can specify a date range in which a specific earning/spending rule will be effective, this is especially useful if there are campaigns planned in the store for special occasions/events.

For example, you can offer bonus points for purchases made during the New Year, by setting the effective date of the earning rule from 01/01/2021 to 02/01/2021

Any rules outside of the effective date will be inactive and hidden within the launcher and widgets.

How Customers Can Redeem Points And Rewards

Redeem Points

1. Click on Earning Points button (the button text may vary depending on your settings on Launcher Setup)
2. For activities such as like, share and follow, there will be a button that will pop up a window and display your social pages automatically
3. Upon completing the task, the points will be credited automatically upon completing the task(s) and there will be a "checkmark" on the button to show that this task is already completed (customers will not be able to redeem points on the same activity twice)

Redeem Rewards

1. Click on Redeem Points button (the button text may vary depending on your settings on Launcher Setup)
2. Click on the Redeem button for the rewards you wish to redeem.
3. Click on Apply to Checkout to use the code on your next order
   
4. You will also be able to view all redeemed rewards in the Rewards section by clicking Your Rewards