Incentivize actions with a VIP Program for your valuable customers, drive loyalty while simultaneously growing your revenue, and customer happiness.
*VIP Program is available on the Professional plan and above.
In this guide
- Benefits Of Using Our VIP Program
- Basic Setup
- Introduction To VIP Section
- Adding A New Tier
- Updating Or Deleting The Existing Rewards
- Viewing All Members In A Tier
- Adjust/update the VIP tier via Customers interface
- Subscribing/Unsubscribing Members
Benefits Of Using Our VIP Program
- Increase retention and average order value (AOV)
Encourage revisits and repurchase by incentivizing exclusive rewards for reaching different tiers.
Basic Setup
- Let’s get you started with some basic setup. Go to Settings -> VIP and you will see this page for VIP settings:
- On the Milestone Type dropdown box, there are 2 different types that you can choose from:
Points Customer need to gain the points to be placed in the respective tier 1000 points to be placed in the Silver tier, 2000 points to be placed in the Gold tier. Amount Spent Customer need to spend the amount to be placed in the respective tier $1000 spent to be placed in the Silver tier, $2000 spent to be placed in the Gold tier. *The Points and Amount Spent can be set for each tier by referring to Adding A New Tier section in this guide
- On the Tier Term dropdown box, there are 3 different settings that you can choose from:
Customer Lifetime | Customer will be able to stay on the tier upon reaching the tier with no expiry or end date | Customer reaches the Gold tier, they will be on the Gold tier for life with the exception of reaching a higher tier. |
Calendar Year | Customer tiers will be recalculated at every start of the calendar year (1st January). Reaching a new tier will apply to the coming year. | Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier in year 2021, and will have to reach the requirement of the Gold tier to remain in it before year 2022. |
Calendar Month | Customer tiers will be recalculated on every first day of the month. Reaching a new tier will apply to the coming month. | Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier for the month of April, and will have to reach the requirement of the Gold tier to remain in it before May. |
Rolling Year | Customer tiers will be recalculated based on date when the tier is reached | Customer reaches the Gold tier on 30th March 2020, the tier will reset on 30th March 2021. He/she will have to reach the requirement of the Gold tier to remain in it before 30th March 2021. |
- Fill up the rest of the details as required.
- Remember to save your settings by pressing the Save button!
- Click on Back to Main
- Go to VIP
- Ensure the VIP Program is Enabled.
Introduction to VIP Section
You will be able to set the rewards and view the members in each tier at the VIP Tiers section.
Adding A New Tier
- Click on the Add new tier button on the bottom left of the VIP Tiers section.
- For your first tier, you will have a goal of "0" for members who signed up for the loyalty & rewards program in your store
- Fill up the Tier name
- Click on the Save button.
- After saving your settings, there will be 2 more columns that appears below
- On the Tier entry rewards section, you will be able to set up rewards to customers when they enter this VIP tier. These rewards are awarded once per customer.
a. Click on the Add Reward button.
There are 4 types of rewards available to select from.
Reward | Description | Example |
Fixed amount discount | Fixed amount discount for future purchases | $5 off coupon |
Percentage off discount | % off discount for future purchases | 10% off |
Free Shipping | Waive off shipping fees | Free Shipping |
Points | Points for customers to redeem rewards at Point Program | 1000 points |
b. Click on the Add reward button on the right of the desired reward for this tier
c. Fill up the reward details accordingly
d. Click on the Save button to save your settings
- On the Tier perks section, you can let customers know the perks they will be getting when entering this VIP tier.
a. Click on the Add Perks button
b. Fill up the details accordingly (e.g. earn 2x points for every $1 spent). Note: This is just a free text indication of the perks that a specific tier will receive. The relevant reward rule will still have to be set separately under the points program.
For examples of these settings please click here. - Click on the Save button again to save all your settings.
Updating Or Deleting The Existing Rewards
To update an existing tier
- Click on the respective tier on the VIP Tier section that you want to edit.
- Update the details.
- Remember to click on the Save button to update your settings!
To delete an existing tier
- Click on the respective tier on the VIP Tier section that you want to edit.
- Scroll down to the bottom and click on the Delete button on the left
- Click on the Delete button on the delete confirmation pop up
Viewing All Members In A Tier
- Click on the View all member button on the respective tier
- You will be able to see all your members in the tier selected
Adjust/update the VIP tier via Customers interface
Store owners and staff can adjust the tier of affiliates/customers from the customer profile itself. For that,
- Go to Customers from the left navigation menu
- Search for the customer that you want to adjust the VIP Tier for and open the profile by clicking on the customer name
-
On the profile, look for the VIP Tier block and click Edit
- Click on Tiers dropdown under Tier Adjustments and select the tier that you want to adjust to
- Click Adjust to publish the changes
Voilà! The VIP Tier for the customer has been updated and they can start enjoying the perks of the new tier.
Subscribing/Unsubscribing Members
- To unsubscribe, click on the unsubscribe icon on the right
- To subscribe, click on the subscribe icon on the right