Search

Loyalty & Rewards: VIP Program

  • Updated

Welcome to Stamped 🎉

Stamped Loyalty is your platform to create points and rewards, a VIP program to reward your best customers, and a referral program. Stamped Loyalty improves your overall retention marketing strategy and drives measurable revenue. 

By the end of this guide, you'll have your VIP program set up - keep in mind you can always reach out to us at support@stamped.io for help. VIP is available on Stamped's Professional plan only. 

Key Notes  

  • The below guide provides instructions for both our Loyalty Classic and Loyalty 2.0 experience. We are migrating customers to Loyalty 2.0 throughout the coming months. If you're unsure which version you are on now, please first navigate here

In this guide

Benefits of a VIP Program

A VIP program is a component of your loyalty program where brands offer benefits—discounts or access to exclusive goods, content, and other rewards—to a specific group of customers. The VIP program is for your top-tier customers and incentives further engagement. 

VIP tiers drive increased revenue tier to tier and encourage longer-term brand loyalty. Loyalty programs with tiers are reported to result in a 1.8x higher ROI and a 2.1x higher average spend compared to loyalty programs without.

đź’ˇ Learn how Tony Ray Tattoos drives a 33% higher AOV using Stamped VIP. 

Basic Setup: Loyalty 2.0

    1. Let’s get started with some basic setup. Go to VIP and scroll down to the VIP Settings section:

      LR
    2. Set your Program Start Date and Downgrade Settings
    3. Remember to save your settings by pressing the Save button
    4. Scroll back to the top of the VIP page
    5. Ensure the VIP Program is Enabled; you can also choose to enable email notifications for the program here

      LR

Introduction to VIP Section

Here you can set your VIP rewards and view the members in each tier.

It's important to ensure that the highest tier is at the top, and the lowest is at the bottom to avoid issues with tier calculation. The position of the tiers can be adjusted with the arrow buttons pictured below.

LR

Adding A New Tier

    1. Click on the Create New Tier button at the top-right of the VIP Tiers section
    2. Give your tier a name and configure your display options 
    3. Set the tier term to either a Lifetime (customer will be able to stay at tier upon gaining access with no expiry or end date) or a set number of days
    4. Click on the Create tier button; you will be redirected to the main VIP Tiers page 
    5. To define how customers enter and stay in this tier, click on Create Entry Rule
      LR
    6. This is where you will add the entry requirements, or rules, for customers to enter this tier. Specify the qualification type (purchases, points balance, amount spent), the amount to qualify, and the qualification period. Multiple rules can be added if needed
    7. Don't forget to save these changes by clicking Create Rule in the bottom-right when you're done! 
      LR
    8. Next, you'll want to create Tier Entry Rewards, which are one-time rewards that customers receive upon entering this tier. Click on Create Entry Reward to get started:

      LR
      There are 5 types of rewards available to select from.
Reward Description Example
Fixed amount discount Fixed amount discount for future purchases  $5 off coupon
Percentage off discount % off discount for future purchases  10% off
Free Shipping Waive shipping fees  Free Shipping
Free Product A free product on future purchases Free Product
Points Points for customers to redeem rewards 1000 points
  • Click on the reward of your choosing and complete the necessary details
  • Ensure that the reward is enabled
  • Click on the Create Reward button to save your settings
    LR

9. Next, you can set up Tier Perks, which are benefits for the customer to enjoy when they are in this tier. Click on Create Perk to get started: 

LR

10. Click on the perk of your choosing and follow any prompts; you will be redirected to either the Earning Points or Referrals sections to complete your perk setup. The tier for which this perk is for will be indicated at the top of the page: 

LR VIP Program 8.png

  • For examples of these settings please click here
  • Click on the Create Rule button again to save all your settings!

VIP Tag Syncing (Shopify Only)

When a customer enters a VIP tier in your program, the VIP tier will automatically be synced as a customer tag in the customer's profile in Shopify with the format of 'StampedVIPTier: ##tierName##'. 

Updating Or Deleting Existing Tiers

If you need to delete an existing tier, please get in touch with us at support@stamped.io and we'd be happy to help! 

To update an existing tier:

  • Click Edit Tier beside the tier you'd like to update
  • Make any necessary changes
  • Remember to click on the Save button to update your settings!
  • To update Entry Rules, Entry Rewards or Tier Perks, click on the 3 dots beside the entry you'd like to change and follow the same steps as above
    LR

Viewing All Members In A Tier

  1. Click on the View All Customers button on the respective tier
  2. You will be redirected to the Customers page which will show all customers in the tier
    LR

Tier Terms and Tier Term Qualification

  • Tier term: indicates how many days we'll wait before we check that the customer qualifies for their existing tier — the tier term starts immediately after the qualification period. The minimum # of days that the tier term can be set to is 30 days
  • Tier qualification: This indicates how many days a customer has to earn enough points to stay in their respective tier
  • Downgrade settings: If a customer does not meet the requirements to stay in their respective tier, they are reassigned to either the next tier down or to the next eligible tier
    • To next eligible tier: the customer is checked against all tier entry rules to see which tier they qualify for. This means they could be placed in the next lower tier or any lower tier
    • By single tier: the customer is automatically moved to the next lower priority tier without further checks
  • Points expiry: Choose when to reset a customer's points balance to zero after a certain period of account inactivity

To determine a customer’s VIP tier, Stamped looks at the following criteria:

  1. Check Eligibility:

    • First, we look at activities or purchases that happened on or after the program eligibility start date, if this date is set
    • Then, we filter those activities or orders to only include those that occurred within the past number of tier term qualification days (CURRENT DATE minus qualification days)

  2. Calculate:

    • Based on the filtered activities or orders, we calculate the relevant metrics (points earned, dollars spent, or number of purchases)

  3. Assign the Tier:

    • The customer is assigned to the highest tier they qualify for based on these metrics

  4. Tier Maintenance:

    • If the customer qualifies for a tier lower than their current one, we check how long they’ve been in their current tier:
      • If they’ve been in the current tier for fewer than the required Tier Term days, they remain in that tier
      • If they’ve been in their current tier for more than the Tier Term days, they are moved to the lower tier

To further illustrate how this works, let's take a look at this example of a customer currently in the Gold tier. This merchant is using a points-based qualification requirement, but you can also use # of purchases or the amount spent. They have the following settings configured:

  • Tier term: 30 days
  • Tier qualification: 365 days
  • Downgrade settings: to the next eligible tier
  • Points expiry: 365 days

 

VIP Info in the Rewards Launcher

When you enable the VIP Program and create tiers for your customers to be a part of, this info is displayed in your Rewards Launcher:

LR

 

Adjust/update the VIP tier via the Customers interface

Store owners and staff with appropriate permissions can adjust the tier of affiliates/customers from the customer profile itself. 

  1. Go to Customers from the left navigation menu 
    LR
  2. Search for the customer that you want to adjust the VIP Tier for and open the profile by clicking
    on the customer's name:
    ViP_9.png
  3. On the profile, look for the VIP Tier block and click EditViP_10.gif
  4. Click on the Tiers dropdown under Tier Adjustments and select the tier that you want to adjust to
  5. Click Adjust to publish the changes

The VIP Tier for the customer has been updated and they can start enjoying the perks of the new tier!

Subscribing/Unsubscribing Members

  1. To unsubscribe, click on the unsubscribe icon on the rightViP_11.png
  2. To subscribe, click on the subscribe icon on the rightViP_12.png

Basic Setup: Loyalty Classic

    1. Let’s get you started with some basic setup. Go to Settings -> VIP and you will see this page for VIP settings:ViP_1.png
    2. On the Milestone Type dropdown box, there are 2 different types that you can choose from:

      Points Customer need to gain the points to be placed in the respective tier  1000 points to be placed in the Silver tier, 2000 points to be placed in the Gold tier.
      Amount Spent Customer need to spend the amount to be placed in the respective tier  $1000 spent to be placed in the Silver tier, $2000 spent to be placed in the Gold tier.

      *The Points and Amount Spent can be set for each tier by referring to Adding A New Tier section in this guide

    3. On the Tier Term dropdown box, there are 3 different settings that you can choose from:
Customer Lifetime Customer will be able to stay on the tier upon reaching the tier with no expiry or end date Customer reaches the Gold tier, they will be on the Gold tier for life with the exception of reaching a higher tier.
Calendar Year Customer tiers will be recalculated at every start of the calendar year (1st January). Reaching a new tier will apply to the coming year. Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier in year 2021, and will have to reach the requirement of the Gold tier to remain in it before year 2022.
Calendar Month Customer tiers will be recalculated on every first day of the month. Reaching a new tier will apply to the coming month. Customer reaches the Gold tier on 30th March 2020, he/she will remain on the Gold tier for the month of April, and will have to reach the requirement of the Gold tier to remain in it before May.
Rolling Year Customer tiers will be recalculated based on date when the tier is reached        Customer reaches the Gold tier on 30th March 2020, the tier will reset on 30th March 2021. He/she will have to reach the requirement of the Gold tier to remain in it before 30th March 2021.
  1. Fill up the rest of the details as required.
  2. Remember to save your settings by pressing the Save button!
  3. Click on Back to Main
  4. Go to VIP
  5. Ensure the VIP Program is Enabled.ViP_2.png

Introduction to VIP Section

You will be able to set the rewards and view the members in each tier at the VIP Tiers section.

ViP_3.png

Adding A New Tier

    1. Click on the Add new tier button on the bottom left of the VIP Tiers section.
    2. For your first tier, you will have a goal of "0" for members who signed up for the loyalty & rewards program in your store
    3. Fill up the Tier name
    4. Click on the Save button.
    5. After saving your settings, there will be 2 more columns that appears below
    6. On the Tier entry rewards section, you will be able to set up rewards to customers when they enter this VIP tier. These rewards are awarded once per customer.

      a. Click on the  Add Reward button.

      ViP_4.png


      There are 4 types of rewards available to select from.

Reward Description Example
Fixed amount discount  Fixed amount discount for future purchases  $5 off coupon
Percentage off discount  % off discount for future purchases  10% off
Free Shipping  Waive off shipping fees  Free Shipping
Points  Points for customers to redeem rewards at Point Program 1000 points

b. Click on the  Add reward button on the right of the desired reward for this tier

c. Fill up the reward details accordingly

d. Click on the  Save button to save your settings

  1. On the Tier perks section, you can let customers know the perks they will be getting when entering this VIP tier.

    a. Click on the Add Perks button

    ViP_5.png

    b. Fill up the details accordingly (e.g. earn 2x points for every $1 spent). Note: This is just a free text indication of the perks that a specific tier will receive. The relevant reward rule will still have to be set separately under the points program.

    For examples of these settings please click here.

  2. Click on the Save button again to save all your settings.

VIP Tag Syncing (Shopify Only)

When a customer enters a VIP tier in your program, the VIP tier will automatically be synced as a customer tag in the customer's profile in Shopify with the format of 'StampedVIPTier: ##tierName##'. 

Updating Or Deleting The Existing Rewards

If you need to delete an existing tier, please get in touch with us at support@stamped.io and we'd be happy to help! 

To  update an existing tier

  • Click on the respective tier on the VIP Tier section that you want to edit.
  • Update the details.
  • Remember to click on the Save button to update your settings!

Viewing All Members In A Tier

  1. Click on the View All Members button on the respective tier
  2. You will be able to see all your members in the tier selected
    ViP_7.png

Adjust/update the VIP tier via Customers interface

Store owners and staff can adjust the tier of affiliates/customers from the customer profile itself. For that,

  1. Go to Customers from the left navigation menu 
    ViP_8.png
  2. Search for the customer that you want to adjust the VIP Tier for and open the profile by clicking on the customer name

    ViP_9.png

  3. On the profile, look for the VIP Tier block and click EditViP_10.gif

  4. Click on Tiers dropdown under Tier Adjustments and select the tier that you want to adjust to
  5. Click Adjust to publish the changes

VoilĂ ! The VIP Tier for the customer has been updated and they can start enjoying the perks of the new tier.

Subscribing/Unsubscribing Members

  1. To unsubscribe, click on the unsubscribe icon on the rightViP_11.png
  2. To subscribe, click on the subscribe icon on the rightViP_12.png

 

Related to

Was this article helpful?

0 out of 0 found this helpful

Have more questions? Submit a request