Positive Review Thank You Flow

The Positive Review Thank You Flow thanks customers who leave a positive review and encourages them to make their next purchase, helping you turn a good review into repeat business. It is a Klaviyo flow triggered by Stamped's SubmittedReview event, with separate paths for happy and unhappy reviewers.

Key Notes

• To learn more about the Positive Review Thank You Flow and see examples, visit our Plays library.
• Prefer not to build it yourself? Our team can clone our Klaviyo template straight into your account. Reach out to your CSM or email support@stamped.io and we will set it up for you.

Before you start

You will need:

• An active Klaviyo integration. If you have not connected it yet, follow the Klaviyo installation guide first. Once connected, Stamped sends a SubmittedReview event to Klaviyo whenever a customer submits a review, which triggers this flow.
• Reviews are already being collected, so the metric exists in Klaviyo and has data to build against.

Please note: The entire flow is built in Klaviyo, not in the Stamped dashboard. Nothing needs to be switched on in Stamped beyond the integration itself.

Setting Up Your Positive Review Thank You Flow

1. Set up a flow using the SubmittedReview Stamped Klaviyo metric.

     a. In Klaviyo, navigate to Flows > Create Flow > Build your own.

     b. Select a Trigger based on “Your Metrics” and choose Metric > “From API” > SubmittedReview.

     c. Add a Profile filter to remove someone from the flow once an order is placed.

     d. Set a time delay of your choosing.

     e. Create a Trigger Split based on reviewedRating.

2. In the “Yes” path, this is where you will create the emails that go to customers who left a 4 or 5 star review.

     a. Create 3 emails in this path to achieve best results, with a time delay of 2 days between each email.

 b. We strongly recommend turning Smart Sending off for each email in this flow. Smart Sending is a Klaviyo setting that skips anyone who has already received an email from you within a set window, 16 hours by default. Leaving it on means a customer who happened to get one of your campaigns that day is silently dropped from the thank-you sequence instead of being delayed. Turning it off ensures every email in the sequence actually sends.

     c. In each email, we recommend personalizing the messaging. Here are some suggestions:

          i. Add in a Klaviyo product block to feature best-sellers

          ii. Reference the product they reviewed by using the {{ event.reviewedItem|default:'' }} variable

     d. Check out suggested email content in our Examples Library for inspiration.

3. [Optional] In the “No” path, this is where you will create the emails that go to customers who leave a negative review.

     a. Here, we recommend 1 email for this branch.

     b. In each email, we recommend personalizing the messaging. Here are some suggestions:

          i. Add in a Klaviyo product block to feature best-sellers

          ii. Reference the product they reviewed by using the {{ event.reviewedItem|default:'' }} variable

     c. Check out suggested email content in our Examples Library for inspiration.

What to expect once the flow is live: every submitted review sends a SubmittedReview event to Klaviyo and enters the customer into the flow. After your delay, the trigger splits routes: 4- and 5-star reviewers follow the "Yes" path and receive the thank-you sequence, and anyone below 4 follows the "No" path if you built one. Placing an order removes them from the flow, so nobody keeps receiving thank-you emails after they have already repurchased. You can watch this in Klaviyo on the flow's Analytics tab, where recipients appear for each path as reviews come in.

Related articles

• Klaviyo + Stamped Reviews - the full list of review events and properties Stamped sends to Klaviyo
• Klaviyo Review Requests - send the review request itself from Klaviyo instead of Stamped