Stamped's unique integration with Klaviyo allows you to manage the entire review request process from Klaviyo, which drives great response rates. This integration can help you send both email and SMS messages through Klaviyo!
Sending review requests and other review communications directly from Klaviyo helps in maintaining consistent branding, domain/sending authority, & more flexibility in their flow builder. Note that Klaviyo does not offer an embedded email form for review requests - if this is key to driving a higher conversion rate on your reviews, we recommend sending the email from Stamped still and using the Klaviyo integration to manage follow-ups.
Key Notes
- This integration can help you send both email and SMS messages through Klaviyo.
- This integration is available on the Business, Professional, and Enterprise plans.
In this Guide
- How to Connect
- How it Works
- Customer Properties & Events
- Creating Segments
- Getting Started
- Use Cases
- Setting Up Review Links Using Klaviyo
How to Connect
- In the Stamped Dashboard, go to the following link: https://go.stamped.io/v3/#/settings/apps/klaviyo
- Click on the green button that says Connect Your Klaviyo Account. If you have a existing integration but haven't updated to OAuth yet, the button will say Reconnect Your Klaviyo Account instead.
- Once redirected to Klaviyo, give Stamped permission to access accounts, events, and profiles. This will complete the integration.
When a new review is received after the integration has been enabled, a custom event will be created in the customer's Klaviyo profile.
How it Works
We send review data as events to Klaviyo, enabling you to trigger actions based on these events. Each event includes dynamic review information that you can integrate into your Klaviyo flows, emails, and SMS messages.
While Klaviyo supports both email and SMS messaging, many brands prefer to send emails through Klaviyo and SMS messages via another platform. If this applies to you, both channels can be used simultaneously, allowing communication with customers in their preferred format. The integration also supports loyalty events, centralizing your customer interactions.
With Klaviyo, you can take advantage of features like A/B testing, suppression lists, conditional splits, customer segments, and more.
You also have a lot more customization in how you create follow-up flows that support the review request process. Emails and messages can be fully customized to reflect your brand. Many brands appreciate the ability to personalize emails or SMS messages, add segmentation, and set reminder messages a few days later if needed.
Customer Properties & Events
Reviews Customer Properties
| Property Name | Description | Trigger |
| stamped_number_of_reviews | The total number of reviews that the customer has provided the merchant across all products. | Any new review |
| stamped_last_review_score | The score, out of 5, that the customer gave on their last review of the merchant. | Any new review or review update |
| stamped_last_review_date | The date of the customer’s last review within the Merchant’s store. | Any new review or review update |
| stamped_last_review_sentiment_score | The sentiment of the last review, indicating detractor or promoter. | Any new review or review update |
| stamped_last_date_sent | The date that the latest review request was sent to this customer. | Any review request sent |
| stamped_number_of_nps | The amount of NPS surveys that the customer has taken over their lifetime of interactions with this merchant. | Any new NPS |
| stamped_last_nps_score | The score, out of 10, that the customer gave on their last nps rating for this merchant. | Any new NPS or NPS update |
| stamped_last_nps_date | The date of the customer’s last nps rating for this merchant. | Any new NPS or NPS update |
Review Events
| Event | Description | Properties |
| SubmittedReviewPositive | This event fires when a customer leaves a review 4 stars and above. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedReviewNegative | This event fires when a customer leaves a review below 4 stars. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedReview | This event fires when a customer leaves a review regardless of the star rating. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedReviewVideo | This event fires when a customer leaves a video review regardless of the star rating. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedReviewPhoto | This event fires when a customer leaves a photo review regardless of the star rating | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedNPS | This event fires when a customer leaves an NPS review. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
| SubmittedQuestion | This event fires when a customer leaves a question. | -reviewedRating -reviewedTitle -reviewedItem -reviewedURL -dateSentEmail |
Creating Segments
Once connected, you can create segments in Klaviyo to group customers according to their events. If you're using the integration to manage responses to positive and negative reviews, you would create two segments.
Here's how to create Segments in Klaviyo:
- In your Klaviyo Dashboard, navigate to Lists & Segments via the main menu:
- Click Create Segment:
- Select What someone has done (or not done) under the definition drop-down list, which filters for tracking events:
- Search for Stamped's tracking events, which will be under the API category:
- It's possible to define the criteria further by filtering for the properties within the tracking event. For example, the tracking event SubmittedReviewPositive will include all 4 and 5-star rating reviews by default. A filter for the property ReviewedRating can be added to only include 5-star reviews:
- Fill up the rest of the details for the segment as required.
Getting Started
We recommend watching this two-part tutorial to learn how to connect Stamped and Klaviyo, and keep reading for more step-by-step instructions and use cases.
Use Cases
Here are a few examples of use cases for the Stamped & Klaviyo integration. Use any of the segment events to create your own unique campaigns, and share them with us so we can highlight them!
Positive Review Flow
Create a segment for customers who left a positive review, which can be used for email campaigns (reward/thank you emails):
Negative Review Flow
Create a segment for customers who left a negative review, which can be used for email campaigns:
Some other use cases:
- Sync customer's properties (e.g. age, height, waist, shoe size) from Stamped to the customer profile on Klaviyo
- Sync customer reviews & rewards events & properties to Klaviyo
- Add dynamic latest positive reviews in your email templates
- Sync unsubscribers from Klaviyo to Stamped
With Stamped's custom form feature, you can integrate the collected data into Klaviyo's customer profile, and make use of these data to set up segments/flows that can better target the customer groups for your marketing campaigns.
The image below illustrates how the custom form answers submitted by customers are pulled in as customer properties in Klaviyo using the segment feature:
Once the segment is set up, it can be used as part of a flow to target customers based on specific profiles. Here's a campaign created for customers who have submitted positive feedback for the custom form questions based on the example above, which invites them to be part of the brand's ambassador team:
Include Reviews in Email Templates
Reviews are only valuable if they are embedded in the right places. Your regular email communications to customers are a great place to leverage social proof. These work best in abandoned cart flows, sales, or cross-sell campaigns.
Setup for Klaviyo email layout
- Create a new web feed by navigating to Settings > Other > Web Feeds > Add web feed
- Fill in the following fields:
Feed name
Name to identify the feed (to be used in Step #4 below)
Feed URL
Find the URL under Stamped's dashboard, Settings - Apps - Klaviyo Integration
You can further specify the reviews to retrieve from the feed by including the following parameters:
reviewIds=exampleID
Filter the feed based on the indicated review ID(s), and include multiple of the same parameter if you would like to filter multiple review ID(s):
E.g. reviewIds=123&reviewIds=456
productIds=exampleID
Filter the feed based on the indicated product ID(s), similarly include multiple of the same parameter if you would like to filter multiple product ID(s):
E.g. productIds=123&productIds=456
sortReviews=featured
Sort the feed to showcase featured reviews at the top
tags=exampleTag
Filter the feed based on reviews with the tag applied
Request Method
GET
Content Type
JSON - Within Klaviyo's email template, create a table block with 1 column. Select "dynamic" under source.
- Click Table Settings > Dynamic and under "Data Source", enter the following details into the fields:
Row Collectionfeeds.##feed_name_here##.data|slice:'3'
Note: ##feed_name_here## (including the hashes) needs to be replaced with the actual feed name entered in step #2 above
Row Alias
review
- Click "Content" and "Source Code", and enter the following codes:
<p><span style="font-size:18px;color:#FFD700;">★★★★★</span><strong>{{ review.reviewTitle }}</strong><br />{{ review.reviewMessage }}<br/></p><br> -
You can immediately preview the template and the review feed should be populated:
Setting Up Review Links Using Klaviyo
You can now send a review link using Klaviyo with the following guide:
Sending a Review Link Using Email Marketing Apps