Sending a Review Link Using Email Marketing Apps

Brands using Klaviyo, Attentive, Drip, ActiveCampaign, Omnisend, or another email/SMS marketing solution can send review links through those tools instead of sending review requests from Stamped.

Using Klaviyo? Stamped now has a dedicated Klaviyo Review Requests feature that lets you trigger review requests directly from a Klaviyo flow, rather than manually building a review link. See Klaviyo Review Requests for the recommended setup.

We recommend using Stamped's review emails where possible, as the unique embedded review form increases review conversions by 2-3x. Using a review link instead of a Stamped review request impacts the following Stamped features:

• Cannot upload videos
• No redirection
• No thank you page through the widget submission form.

If you do plan to use an EMS to send the review link, keep reading for detailed directions. In this guide, we will review:

• Which method should I use?
• How to link to your self-hosted review page (Shopify Only)
• How to link to a product review page (Non-Shopify)
• Are reviews verified via this page?

Which method should I use?

How to link to your self-hosted review page (Shopify Only)

Product-specific reviews

Here's an example of the self-hosted page - https://stamped-demo.com/a/review/write?product=relaxed-fit-coat

To create this, use either of the following URL formats. Replace ##storeURL## with your store's URL, and then identify the product by either its Shopify product handle or its Shopify product ID:

• https://##storeURL##/a/review/write?product=##productHandle##
  Example: https://stamped-demo-store.myshopify.com/a/review/write?product=soap-brush
• https://##storeURL##/a/review/write?productid=##productId##
  Example: https://stamped-demo-store.myshopify.com/a/review/write?productid=8317758832957

Both formats work. The productid version is the more resilient of the two, because product handles change whenever a product is renamed in Shopify, which silently breaks any link already sitting in a scheduled campaign.

What to expect: when a customer clicks the link, they land on your store's self-hosted review page for that specific product, with the review form open and the product already attached to the submission. There is nothing for the customer to search or select. Submissions appear in your Stamped moderation queue against that product, and will be marked verified if the criteria in Are reviews verified via this page? are met.

For general reviews

Should you wish to collect general reviews from customers, you can use the following link instead: https://##storeURL##/a/review/write

After collecting the reviews, you can later assign them to a product using a tour guide to Assign reviews to another product.

Before using the general link in a campaign, please be aware that general reviews aren’t associated with a specific product, aren’t marked as verified, and won’t trigger coupons or loyalty points.  To reward these reviewers, you’ll need to do it manually.  For campaigns sent to customers who purchased a known product, always use the product-specific URL.

For the full reference on this page, including using it with QR codes, see Collecting Reviews: Self-Hosted Write-a-Review Page.

How to link to a product review page (Non-Shopify)

The self-hosted /a/review/write page is a Shopify-only feature, and is also unavailable on headless Shopify setups. On every other platform, link to the product page itself and have the review form open automatically on arrival.

Add ?write_review=true to the product page URL, and optionally the #stamped-main-widget anchor so the browser also scrolls down to the widget:

https://fr.velasca.com/products/castagnatt-tdm?write_review=true#stamped-main-widget

What to expect: the customer lands on the product page, the page scrolls to the main reviews widget, and the write-a-review form opens automatically. The product is already attached to the submission because the widget is on that product's page.

The ?write_review=true parameter is what opens the form. The #stamped-main-widget anchor on its own only scrolls the page to the reviews section and leaves the form closed, which is the single most common mistake with this link.

Two additional notes:

• The main reviews widget must be installed on the product page you are linking to. If the page has no widget, there is no form to open.
• This method also works on Shopify. If you would rather keep shoppers on your product page than send them to a separate review page, use this link format on Shopify too.

If you are on a non-Shopify platform and do not currently have the main widget on your product pages, you can embed it with:

<div id="stamped-main-widget"></div>
<style>
div#stamped-main-widget:not([data-product-id]) .stamped-summary-actions {display: block !important;}
</style>

Are reviews verified via this page?

Yes, as long as the submission can be matched to a real order. A review is marked as verified when:

• the email address on the review matches the email address on an order in your store, and
• the product being reviewed matches a product in that order.

This applies to the product-specific self-hosted page (example) and to submissions through the main widget on a product page, so both link methods above can produce verified reviews.

Reviews submitted on a general review page (example: https://stamped-demo.com/a/review/write) are not attached to a product, so they cannot meet the criteria and will not be marked as verified.

Please note: Verified status is what gates auto-publish, the coupon feature, and loyalty point awards for the "Write a Review" earning rule. Full details in Verified Reviews & the Verified Buyer Badge.