Stamped's Meta syndication showcases product ratings and reviews that you collected through Stamped on your Facebook and Instagram Shops. Follow this guide to learn how to showcase your user-generated content on Facebook and Instagram!
Key Notes
- This feature is available on any Stamped paid plan
- If you are on the Reviews Basic plan, please reach out to support@stamped.io to connect this integration
- You must have a Facebook and/or Instagram Shop located in the U.S.
- You must have Meta's On-site Checkout feature enabled
In This Guide
Introduction to Facebook and Instagram Syndication
With customers now more than ever turning to reviews to help decide on making an online purchase, ensuring you syndicate your collected data to all your sales channels is key to increasing conversions and driving revenue.
How it Works
⦁ Once a week, Stamped sends all of your ratings and reviews to Facebook and Instagram via API
⦁ Facebook and Instagram will try to match the reviews to products in your Facebook and Instagram Shops, using product identifiers from your product catalogues such as product name, product URL, and GTIN
⦁ Facebook and Instagram will post successfully matched reviews on the relevant products, with language indicating each review’s origin
⦁ Once a week, you’ll receive a report with the status of your syndicated reviews from Meta
Important Notes
⦁ Q&A will currently not be displayed on your Shops in Facebook and Instagram
⦁ Only U.S. content will be syndicated and merchants must have Meta Shops Checkout enabled
⦁ Facebook or Instagram may not publish specific content including, for example, if the content violates their policies, or they cannot match the content to a product (rejected reviews will be provided with a reason for rejection)
⦁ Reviews will be displayed only to shoppers on mobile devices
⦁ We share all reviews and their status (published/rejected) with Facebook and Instagram
Enabling the Feed
- In the Stamped dashboard, go to Settings > Reviews Integrations > Meta
- Click Enable and Save
FAQ
Will all of my ratings and reviews from Stamped appear in my Shops on Facebook and Instagram?
Facebook or Instagram may choose not to publish specific content including, for example, if the content violates reviews in accordance with their policies or they cannot match the content to a product. To give yourself the best chance of your content being published, use the same identifiers (GTIN or product URL) in your Stamped and Facebook & Instagram product catalogues, so Facebook and Instagram can accurately match your Stamped reviews with your products.
How long does it take for ratings and reviews to show up in my Shops?
Ratings and reviews can take 2-4 weeks from when they were originally created in Stamped to when they are syndicated, matched, and displayed in your Facebook and Instagram Shops.
If I change my product identifiers after opting into Facebook and Instagram Syndication, will these changes be automatically updated on Facebook?
Yes! We send regular weekly feeds to Facebook and Instagram that include new reviews and any changes you made to your product catalogue.
Can I syndicate site reviews (NPS) to my Facebook Page?
No, this integration only syndicates product reviews and ratings.