Klaviyo & Stamped

Stamped's unique integration with Klaviyo allows you to manage the entire review request process from Klaviyo, which drives great response rates. 

Sending review requests and other review communications directly from Klaviyo helps in maintaining consistent branding, domain/sending authority, & more flexibility in their flow builder. Note that Klaviyo does not offer an embedded in-email form for review requests. If this is key to driving a higher conversion rate on your reviews, we recommend sending the email from Stamped still and using the Klaviyo integration to manage follow-ups. 

Learn more about the integration in our blog post. 

Head here for the Loyalty integration.

How it works

Connecting Stamped & Klaviyo

Head to your Klaviyo account to start the setup process. 

1. In Klaviyo Settings, find and copy the Public API Key / Site ID + Private API key for Stamped: 
   https://www.klaviyo.com/account#api-keys-tab
   
   Refer to their API guide and follow the instructions.
   

   

2. Paste the Site ID + API Key in https://go.stamped.io/v3/#/settings/apps/klaviyo
3. Click Save and Stamped is now connected!
   

   

Note -  When a new review is received after the integration has been enabled, a "Custom Event" will be created in the Customer's Klaviyo profile.

Creating Segments

Once connected, you can create segments in Klaviyo to group customers according to their events. If you're using the integration to manage responses to positive and negative reviews, you would create two segments. 

Here's how to create Segments in Klaviyo:

1. In your Klaviyo Dashboard, navigate to Lists & Segments via the main menu:

   

2. Click Create Segment
   

   

3. Select What someone has done (or not done) under the definition drop-down list, which filters for tracking events:
   

4. Search for Stamped's tracking events, which will be under the API category:
   

5. It's possible to define the criteria further by filtering for the properties within the tracking event. For example, the tracking event "SubmittedReviewPositive" will include all 4 and 5-star rating reviews by default. A filter for the property ReviewedRating can be added to only include 5-star reviews:
   

6. Fill up the rest of the details for the segment as required.

Use Cases

Here are a few examples of use cases for the Stamped & Klaviyo integration. Use any of the segment events to create your own unique campaigns, and share them with us so we can highlight them! 

Positive Review Flow

Create a segment for customers who left a positive review, which can be used for email campaigns (reward/thank you emails):

Negative Review Flow

Create a segment for customers who left a negative review, which can be used for email campaigns:

Some other use cases:

• Sync customer's properties (e.g. age, height, waist, shoe size) from Stamped to the customer profile on Klaviyo
• Sync customer reviews & rewards events & properties to Klaviyo
• Add dynamic latest positive reviews in your email templates
• Sync unsubscribers from Klaviyo to Stamped

With Stamped's custom form feature, you can integrate the collected data into Klaviyo's customer profile, and make use of these data to set up segments/flows that can better target the customer groups for your marketing campaigns.

The image below illustrates how the custom form answers submitted by customers are pulled in as customer properties in Klaviyo using the segment feature:

Once the segment is set up, it can be used as part of a flow to target customers based on specific profiles. Here's a campaign created for customers who have submitted positive feedback for the custom form questions based on the example above, which invites them to be part of the brand's ambassador team:

Include reviews in your Klaviyo emails

Reviews are only valuable if they are embedded in the right places. Your regular email communications to customers  are a great place to leverage social proof. These work best in abandoned cart flows, sales, or cross-sell campaigns. 

Here's how to include your top reviews in email templates

1. Create a new web feed in Klaviyo by navigating to Data Feeds > Add Web Feed
   
   
2. Fill up the fields:
   
   Feed name
   Name to identify the feed (to be used in Step #4 below)
   
   Feed URL
   Find the URL under Stamped's dashboard, Settings - Apps - Klaviyo Integration
   
   You can further specify the reviews to retrieve from the feed by including the following parameters:
   
   reviewIds=exampleID 
   Filter the feed based on the indicated review ID(s), include multiple of the same parameter if you would like to filter multiple review ID(s).
   E.g. reviewIds=123&reviewIds=456
   
   productIds=exampleID
   Filter the feed based on the indicated product ID(s), similarly include multiple of the same parameter if you would like to filter multiple product ID(s). 
   E.g. productIds=123&productIds=456
   
   sortReviews=featured
   Sort the feed to showcase featured reviews at the top. 
   
   tags=exampleTag
   Filter the feed based on reviews with the tag applied

Request Method 
GET

Content Type 
JSON

1. Within Klaviyo's email template, create a table block with 1 column. Select "dynamic" under source.

2. - Classic Template Editor
   Under "Data Source", enter the following details into the fields:
   
   Row Collection
   feeds.##feed_name_here##.data|slice:'3'
   
   Note: ##feed_name_here## (including the hashes) needs to be replaced with the actual feed name entered on step #2 above
   
   Row Alias 
   review

   
   - New Template Editor
   Click Table Settings > Dynamic
   Under "Data Source", enter the following details into the fields:

   Row Collection
   feeds.##feed_name_here##.data|slice:'3'
   
   Note: ##feed_name_here## (including the hashes) needs to be replaced with the actual feed name entered on step #2 above
   
   Row Alias 
   review
   

3. - Classic Template Editor
   Switch to the HTML editor for the column, enter the following codes:

   <p><span style="font-size:18px;color:#FFD700;">★★★★★</span><strong>{{ review.reviewTitle }}</strong><br />{{ review.reviewMessage }}<br/></p><br>
   	

   

   - New Template Editor
   Click "Content" and "Source Code", and enter the following codes:

   <p><span style="font-size:18px;color:#FFD700;">★★★★★</span><strong>{{ review.reviewTitle }}</strong><br />{{ review.reviewMessage }}<br/></p><br>
   	

   

4. - Classic Template Editor
   Check the relevant data feed so that the reviews can be relayed into the template. This can only be activated:
   
   
   New Template Editor
   For the New template editor, you can immediately preview the template and the review feed should be populated on the template.

   

5. Classic Template Editor
   Save the template and you will see the top reviews populated in the table section. You will be able to preview the content when selecting the email template in your campaign setup:
   Note: You can use these codes to surface the customer's photos if available, or any other details available within the review feed such as {{ review.productName }}, {{ review.productImageUrl }}, etc

Sync Unsubscribes & Customer Properties

Once the integration is live, maintaining accurate contact lists is key. Follow the instructions below to keep your information up to date. 

1. Sync Unsubscribes
   This will sync the unsubscribe list from Klaviyo over to Stamped, ensuring customers who have unsubscribed to your store emails do not receive a review email from Stamped.
   NOTE: The manual sync for unsubscribes has to be done manually every time you would like to update the subscriber's list in Stamped
2. Sync Customer Properties
   Reviews within Stamped's dashboard will sync over to Klaviyo and populate the customer properties, this includes any custom form answers.
   Here's an example:
   NOTE: This has only to be done once during the initial setup of the integration! Moving forward the sync will be automated.
   
   

   

Setting Up Review Links Using Klaviyo

You can now send a review link using Klaviyo with the following guide: 
Sending a Review Link Using Email Marketing Apps