Microsoft Bing Shopping Product Reviews

Similarly to Google, you can submit your Stamped product reviews to Microsoft Merchant Center so eligible products may display seller ratings on Bing Shopping ads. These ratings can help improve visibility and increase buyer confidence.

In This Guide

• Prerequisites
• Part 1: Generate Your Stamped Review Feed URL
• Part 2: Configure the fetch in Microsoft Merchant Center
• Troubleshooting

Prerequisites

Before you begin, ensure that:

• Your Stamped plan includes the Microsoft Merchant Center review feed feature.
• You have access to your Microsoft Merchant Center account.
• You have your Stamped Public API Key and Store Hash available.

Part 1: Generate Your Stamped Review Feed URL 

In order to generate the Feed URL for Microsoft Merchant Center you first need to obtain the Public API Key and the Store Hash from Stamped Dashboard

1. Log in to your Stamped account.
2. Navigate to the Microsoft Merchant Center integration settings.
3. Locate your:
   • Public API Key
   • Store Hash

4. Generate your review feed URL using the provided template.

   https://stamped.io/api/bingfeed/download/##Public_API_Key##?shopId=##Store_Hash##

Important

When building your URL, remove the ##Public_API_Key## placeholder completely and replace it with your actual Public API Key.

Make sure there are:

• no # symbols remaining
• no extra spaces
• no missing characters

An incorrectly formatted URL will typically return a 404 error or fail validation in Microsoft Merchant Center.

Part 2: Configure the fetch in Microsoft Merchant Center

1. Sign in to Microsoft Merchant Center
2. Create a new Products Reviews feed
3. When prompted for the Setup method, select Scheduled Download.
4. Paste your generated Stamped Feed URL into the File URL field.
5. Set the frequency to Daily to ensure your ratings stay up to date.
6. Save and submit the feed.

Using Scheduled Download allows Microsoft to automatically retrieve updated review data without requiring manual uploads.

The catalog feed for Microsoft Merchant Center can also be configured via FTP. We would recommend referring to the guide below from Microsoft to set up the feed.

https://help.ads.microsoft.com/apex/index/3/en/60031

Note on Processing Time

After your feed is successfully submitted, Microsoft typically performs a manual moderation and data validation process before review ratings become eligible to appear in Bing Shopping ads.
This process commonly takes 2-4 weeks.

During this period, avoid deleting or re-uploading the feed unless Microsoft specifically requests changes, as doing so may restart the validation process.

Troubleshooting