Here is the complete list of supported liquid variables which you can use to customize your loyalty program emails. You can also check out this article for tips on how to use liquid variables.
In This Guide
- Shop Variable
- Customer Variable
- Points Earned / Birthday Email
- Points Redeemed Email
- Points Referral Share / Completed Email
- Reward Expiry Reminder Email
Shop Variable
| {{ shop.logo }} | Returns your store's logo with the image tag |
| {{ shop.name }} | Returns your store's name |
| {{ shop.logo_url }} | Returns your logo's URL |
| {{ shop.url }} | Returns your store's URL |
Customer Variable
| {{ customer.email }} | Returns the email address of the customer |
| {{ customer.name }} | Returns the full name of the customer |
| {{ customer.first_name }} | Returns the first name of the customer |
| {{ customer.last_name }} | Returns the last name of the customer |
| {{ customer.country }} | Returns the country of the customer |
| {{ customer.birthday }} | Returns the birthday of the customer |
Points Earned / Birthday Email
| {{ activity_earned_name }} | Returns the activity name that was completed |
| {{ activity_earned_points }} | Returns the reward points earned from completing the activity |
| {{ next_reward_name }} | Returns the next reward's name closest to the customer's current point total |
| {{ next_reward_points }} | Returns the next reward's amount of points needed |
| {{ points_name }} | Returns the points name |
| {{ points_current_with_name }} | Returns the customer's current points with the points name |
| {{ url_unsubscribe }} | Returns the unsubscribe URL |
| {{ next_tier_name }} | Returns the name of the next VIP tier customer is eligible for |
| {{ next_tier_points_with_name }} | Returns the number of points needed to reach the next VIP tier |
Points Redeemed Email
| {{ reward_name }} | Returns the reward's name that was awarded |
| {{ reward_code }} | Returns the reward's coupon code that was awarded |
| {{ reward_value }} | Returns the reward's coupon value |
| {{ points_name }} | Returns the points name |
| {{ points_current_with_name }} | Returns the customer's current points with the points name |
| {{ url_unsubscribe }} | Returns the unsubscribe URL |
Referral Share / Completed Email
| {{ rewards_name }} | Returns the reward's name that the customer or friend is receiving |
| {{ friend_email }} | Returns the customer's friend's email |
| {{ friend_first_name }} | Returns the customer's friend's first name |
| {{ points_name }} | Returns the points name |
| {{ points_current_with_name }} | Returns the customer's current points with the points name |
|
{{ url_unsubscribe }} |
Returns the unsubscribe URL |
| {{ message_custom }} | Used to display a personalized message on referrals submitted in the launcher |
Reward Expiry Reminder Email
| {{ rewards_name }} | Returns the activity name that was completed |
| {{ rewards_expiry_date }} | Returns the reward points earned from completing the activity |
| {{ points_name }} | Returns the points name |
| {{ coupon_code }} | Returns the coupon code |
| {{ points_current_with_name }} | Returns the customer's current points with the points name |
| {{ url_unsubscribe }} | Returns the unsubscribe URL |
| {{ customer.referral_code }} | Returns the unique referral code of the customer |