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Review Requests: Email Frequency, Product Recommendations and Options

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Stamped lets you control how often customers receive review request emails and what they include. This guide covers the email frequency options, the "Do you recommend this product?" question, product recommendations, and anonymous reviews.

Key Notes

  • You can only apply one frequency option at a time. Email Frequency is a single-select dropdown, so the options cannot be combined.
  • Frequency is tracked by the customer's email address. If the same person orders twice using two different email addresses, they are treated as two customers and are eligible for two separate review requests.
  • The Email Frequency feature controls when review requests are sent, but all orders count toward your monthly order limit regardless of whether a request is sent. See our Billing guide and Exclusion Settings.

In This Guide

Available frequency options

There are seven frequency settings available. Choose one:

  • Send for new order: A review email will be sent for every new order for all email addresses
  • Send for only 1st order: A review email will be sent only to the 1st order for every email address
  • Skip 1st order, send for 2nd order onwards: A review email will be sent only for the 2nd and subsequent orders for the email address
  • Skip 1st and 2nd orders, send for 3rd order onwards: A review email will be sent only for the 3rd and subsequent orders for the email address
  • Skip the product when a review has been submitted before: A review email will not be sent for a product once a review for it has been submitted
  • Skip the customer when a review has been submitted before: A review email will not be sent to the customer once a review has been submitted by the email address
  • Send only once for each product: A review email will be sent once per product and stopped subsequently, regardless of whether a review is submitted or not

How product-based options behave: each review request features one product from the order. Options that skip or limit by product are evaluated against that featured product, so on a multi-item order the result depends on which product was featured. To influence this on Shopify, tag the products you want prioritized with the review-prioritize tag.

When choosing between the two “already reviewed” options, “Skip the customer” halts requests for that email address entirely once they have left any review. “Skip the product” only halts requests for products they have already reviewed, allowing them to still be asked about new products they purchase. “Send only once for each product” is the most restrictive of the three over time, as it stops after one request per product regardless of whether the customer has reviewed it.

Adjusting the email frequency

Note: the setting applies going forward. Requests already generated and sitting in your queue are not re-evaluated when you change it.

It is normal for your review request volume to be lower than your order volume. Frequency is only the last of several filters an order passes through:

  1. The order has to qualify. The product must be published and in stock, the order must be marked fulfilled (if you send after fulfilment), and it must have a customer profile with an email address. Orders failing any of these never generate a request.
  2. Exclusions are applied. Product, customer, marketing opt-in and minimum order value rules filter orders out. See Exclusion Settings.
  3. Your frequency setting applies to what remains.
  4. Your delay interval shifts the timing. Orders fulfilled near the end of a month generate requests that send in the following month.

If your numbers still look incorrect after accounting for these, contact our Support team at support@stamped.io.

Enabling the "Do you recommend this product?" feature

This feature allows you to gather additional information from your customers on whether or not they would recommend the product they purchased. Showcase these recommendations from your reviewers so that customers will get an idea of the popularity of your product! 

  1. Go to Settings > Customize > Reviews > Options
  2. Check the box beside the "Do you recommend this product?" option

Once enabled, you'll see this new question in both the review request email (above) and the main widget (below) for customers to answer. Collected responses will be shown in the main widget as an overall percentage of reviewers, as well as individual reviewers who recommend the product:

 

To reword the question itself, edit it under Settings > Customize > Reviews > Localization. Unchecking the box here removes the question entirely.

Enabling product recommendations

Enhance sales and conversions by displaying three similar products based on a customer’s previous purchase in their review request email. You can either select a fixed product selection or allow our AI system to recommend the most suitable matches.

  • In the Stamped dashboard, go to Settings > Customize > Reviews > Options
  • To enable product recommendations, toggle the button ON (green); to disable, toggle the button OFF (white)
  • Choose either the smart or fixed option
    • Smart: Stamped picks the matches automatically
    • Fixed: select the products you want recommended to everyone
  • Click Save on the right side of the page

Two related options:

Enabling anonymous reviews

Some customers may not feel comfortable having their names displayed on reviews. Allow them to leave reviews anonymously so that you still benefit from gathering a review!

Note: The setting is disabled by default

  1. In your Stamped dashboard, go to Settings > Customize > Reviews > Options
  2. Click on the button to enable the Write review anonymously option
  3. Click the Save button on the right side of the page

This changes how the reviewer's name is displayed publicly. The review is still tied to the customer's order in your dashboard, so it keeps its Verified Buyer status where applicable.

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