Dotdigital + Stamped

Integrating Stamped with Dotdigital lets you use your Stamped customer reviews to create personalized experiences and communications. This connection helps you better understand customer preferences, enabling you to fine-tune your marketing efforts and boost engagement. Follow this guide to learn more! 

In this Guide

• Key Features
• Integrate Stamped with Dotdigital 
• Use Review Data in Segments
• Use Review Data in Programs

Key features

• Enrol reviewers in a chosen program
• Sync historical and new product reviews for improved segmentation and targeting
• Use drag-and-drop app blocks to showcase user-generated product reviews in email campaigns or landing pages

Integrate Stamped with Dotdigital

• In Dotdigital, go to Connect > Integrations
• Search or find Stamped, then select ADD
• Read the integration information, then select Install
• On Stamped authentication, select NEW AUTHENTICATION and follow the instructions to authenticate your account

You'll need the following information, which you can find in your Stamped account under Settings > Reviews Integrations > API Keys:

• Public Key
• Store Hash
• Private Key

We recommend using a separate private key, which you can rename to Dotdigital. To do this, select Add API Key and then edit the name.

On Choose program, expand the Choose program dropdown menu, and choose a program to enrol shoppers on after they leave a review. If you don't want to enrol contacts in a program, you can leave this blank.

Select FINISH.

Use review data in segments

The review data from Stamped is stored in Dotdigital as contact-scoped Insight data, inside a collection called Reviews. To learn more about insight data, check out the articles Using Insight data and View a contact’s insight data.

The Reviews Insight data collection is only visible for contacts who have at least one review record synced.

We store the following information for each review Insight record:

• Review ID
• Product ID
• Review Date
• Rating Score
• Review Title
• Review Content
• Product Name

These fields are available within the segment builder to enable you to create rules based on specific types of reviews, for example, all reviews for a particular product, or all reviews where the rating score was higher than a given figure.

To access this data within a segment:

• Go to Audience > Segments, and select the Edit icon to edit an existing segment, or New Segment to create a new one.
• Inside the segment builder, from the left side panel, drag an Insight data block into one of the segment dropzones, and select the block to edit the rules.
• Expand the drop-down menu at the top of the Insight data window to select the Reviews insight data collection.
  • If you only have a small number of insight data collections, instead of an Insight data block, you might see individual blocks for each collection. If that’s the case, drag a Reviews block into your segment.
• Set your contact filter using the radio buttons to choose between Number of, Total of and Average of, and then expand the Contact filter drop-down menu to choose and configure an operator.
• You can hover over the label for each radio button to see an explanation of how each option affects the records shown in the final segment.
• Expand the Record filters drop-down menu to choose an insight data field to work with. The operators available to you vary depending on your chosen data type.
• Once you're happy with your rules, select OK to return to the segment builder.

The Record filters area allows you to build out simple or complex segment rules based on the review data you have stored against your contacts. Learn more in Using Insight data for segmentation.

Use review data in programs

You can configure automatic program enrolments for customers who leave a review as part of the integration setup. Once these contacts have been enrolled, you can use Decision nodes containing segments to tailor the program journey based on specific information from a contact’s reviews.

Use cases

• Send a follow-up email campaign containing Also bought product recommendations to customers who have reviewed a specific product highly.
• Enrol contacts who have left a negative review into a nurture program aiming to retain their custom.

Example

Let’s look at how you can set up a program to send an email campaign to contacts who have left a positive review for a specific category of products, for example, jackets.

• Go to Automation > Programs and select New program.
• Select Blank template and give the program a name.
• Drag a Start node onto the canvas, select it, and set the Enrolment schedule to No scheduled enrolment.
  • The integration pushes contacts directly into your program, so you don’t need to configure separate enrolment rules
    
• Add a Decision node which identifies contacts who:
  • have left a review that day (to ensure that you’re not identifying historic review data)
    and
  • have reviewed a product where the name contains jacket
    and
  • gave a review with a rating score of 4 or higher
• Add an End node to the No path, to exit contacts who don’t meet the criteria from the program.
• Add an Email campaign node to the Yes path of your Decision node to send an email campaign to those contacts who do meet the criteria.
  
  
  
  
• Connect the Email Campaign node to the End node so that contacts exit the program once they have been sent the campaign.

This simple program allows you to target a specific group of contacts based on their review data and send them an email. There are many more things you can choose to do with automation.

For more information on this integration or if you need assistance with setup, please contact the Dotdigital support team: https://requests.dotdigital.com/hc/en-gb