With Klaviyo Integration, you'll now be able to create an automated email to target specific customer groups based on their recent Loyalty & Rewards events.
For example, you can send a 'Happy Birthday' email to the customer on their birthday.
It's also possible to include the customer's balance rewards points, VIP tier, or Referral Link as a section in your email template, to be used in campaigns.
Note: The integration is available on the Business, Professional, and Enterprise plan
In This Guide
- Activating The Integration
- Customer Events & Properties
- Creating a Segment to Filter for Tracking Events
- Common Use-case and Example
- Including Customer Properties Into The Email Template
- Common Use-case and Example of Customer Properties
Activating The Integration
- In Klaviyo Settings, find and copy the Public API Key / Site ID + Private API key for Stamped:
https://www.klaviyo.com/account#api-keys-tab - Paste the API Key in https://go.stamped.io/v3/#/settings/apps/klaviyo
- Save and done.
When a new review is received after the integration has been enabled, a "Custom Event" will be created in the Customer's Klaviyo profile.
Customer Events & Properties
Loyalty Customer Properties
| stamped_account_confirmed | Boolean value that determines whether or not a customer has an account with the merchant. |
| stamped_rewards_created_date | The date the customer’s account was created with the merchant. |
| stamped_rewards_birthday | The date of the customer’s birthday. |
| stamped_rewards_points | Current loyalty points balance of the customer. |
| stamped_rewards_vip_tier | Current VIP tier of the customer. |
| stamped_rewards_referral_link | The url that enables a customer to refer new business to the merchant. |
| stamped_last_activity_date | The date of the last activity taken by a customer. This can help determine whether they are still an active member of the loyalty program and engaged with the Merchant’s products or might be churning. |
| stamped_points_expiry_date | The date the customer’s points will expire if they take no further action. This date will move into the future synchronously alongside “stamped_last_activity_date”. |
| stamped_current_tier_entry_date | The date a customer entered their current VIP tier. |
| stamped_next_tier_name | The name of the VIP tier above the customer’s current status. |
| stamped__tier_downgrade_date | The date a customer will downgrade from their current VIP tier if they take no further action. |
| stamped_discounts_ready_to_use | List of coupon codes that the customer has already redeemed for points but has not used with an order. |
| stamped_rewards_referral_code | The customer’s code to refer new business to the Merchant. |
| stamped_rewards_last_redeemed_points_date | The date a customer last exchanged their points for rewards. |
| stamped_lifetime_points_spent | The total number of points a customer has spent over all interactions with this merchant. |
| stamped_lifetime_points_earned | The total number of points a customer has earned over all interactions with this merchant. |
Loyalty Events
| Event | Description | Properties |
| EarnAccountNew | This event fires when a customer earns points for creating an account | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| EarnAccountBirthday | This event fires when a customer earns points for their birthday | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| EarnAccountAnniversary | This event fires when a customer earns points for their account creation anniversary | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| PointsExpired | This event fires when a customer's points expire due to inactvitiy | -last_activity_at -points_expired |
| earnOrderNew | This event fires when a customer earns points for making a purchase | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| spendRewardRedeemed | This event fires when a customer redeems points for a coupon | -activity_title -activity_points -stamped_rewards_points -coupon_code |
| earnOrderCount | This event fires when a customers earns points for the total number of orders rule | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnOrderAmount | This event fires when a customers earns points for the total order value rule | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| refundOrder | This event fires when a customer has a refunded order and points earned are returned | -activity_title activity_points -stamped_reward_points |
| purchasedWithReward | This event fires when a customer makes a purchase with a coupon code applied | -activity_title -stamped_coupon_code |
| couponExpired | This event fires when a customer's coupon expires | -coupon_created_at -stamped_rewards_points -coupon_code |
| earnReviewNps | This event fires when a customer earns points for completing an NPS survey | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnQuestionAnswer | This event fires when a customer earns points for submitting an answer to a question submitted by another customer | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnReview | This event fires when a customer earns points for submitting a review | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnPhotoReview | This event fires when a customer submits a photo with a review | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnVideoReview | This event fires when a customer submits a video with a review | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| referralShared | This event fires when a customer shares their referral link with a friend | -activity_title -activity_reward_value -activity_reward_type |
| ReferralReceived | This event fires when the friend recieves the referral link | -activity_title -activity_reward_value -activity_reward_type -referral_email -referral_name -referral_link -coupon_code |
| referralClaimed | This event fires when the friend accepts the referral | -activity_title -activity_reward_value -activity_reward_type -coupon_code |
| referralCompleted | This event fires when the friend completes a purchase with the referral coupon code | -activity_title -activity_reward_value -activity_reward_type -referral_email -referral_name -referral_link -coupon_code |
| earnSocialFollowFacebook | This event fires when a customer follows you on Facebook | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnSocialFollowInstagram | This event fires when a customer follows you on Instagram | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnSocialFollowTwitter | This event fires when a customer follows you on Twitter | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnSocialShareTwitter | This event fires when a customer shares on Twitter | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnSocialShareFacebook | This event fires when a customer shares on Facebook | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnSocialYoutube | This event fires when a customer follows you on Youtube | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
| earnNewsletter | This event fires when a customer subscribes to your newsletter | -activity_title -activity_points -stamped_rewards_points -VipTierUpdated -stamped_rewards_points -stamped_rewards_vip_tier -stamped_rewards_previous_vip_tier -stamped_rewards_change_direction |
Creating a Segment to Filter for Tracking Events
You can create a segment in Klaviyo to group the customers according to the events (customers who submitted a positive review in one segment, negative review in another etc.)
- Head over to Lists & Segments under the left menu:
- Create a new segment:
- Select "What someone has done (or not done)" under the definition drop-down list, which filters for tracking events:
- Search for Stamped's tracking events, which will be under the API category:
- Fill up the rest of the details for the segment as required.
Here's a detailed guide from Klaviyo on creating a segment: https://help.klaviyo.com/hc/en-us/articles/115005237908-Create-a-Segment
Common Use-case and Example
- Create a flow to send an email for new customers who have signed up for the Loyalty & Rewards program:
- Create a flow to send an email when customers have redeemed points for rewards:
Including Customer Properties Into The Email Template
These properties will be pushed to Klaviyo customer's profile:
- stamped_rewards_birthday
- stamped_rewards_points
- stamped_rewards_referral_link
- stamped_rewards_vip_tier
- Click on a text-block of your email template where you would like to include the properties:
- Click on the "Insert Property" dropdown box
- Enter "stamped_rewards" in the search field for easy access to the available customers' properties for our Loyalty & Rewards program
- Select the customer property that you would like to include in your email
- Click on the Save button.
Common Use-case and Example of Customer Properties
- Reminder email to Loyalty & Rewards customers to shop and spend their points if they have not made a purchase in 6 months, with the customer's current points pulled into the email:
1. Create a segment for Loyalty & Rewards customers who have not shopped in your store for the last 6 months:
2. Create a flow with the segment created above, followed by an email
3. Use the customer properties ( stamped_rewards_points) in the email to dynamically update and display the point that your customer has